Japan Tourism Board

The Japan Tourism Board (JTB) is a government-affiliated organization that promotes travel and tourism to Japan. The JTB was established in 1964 as a public corporation under the jurisdiction of the Ministry of Land, Infrastructure, Transport and Tourism.

The primary purpose of the JTB is to encourage and support inbound travel to Japan. This is achieved through a wide range of activities, including advertising and marketing campaigns, the development of travel packages and itineraries, and the provision of information and support to travel agents and tour operators. The JTB also works closely with airlines, hotels, and other travel-related businesses to promote Japan as a travel destination.

In addition to promoting travel to Japan, the JTB also provides support to travelers once they arrive in the country. This includes the provision of information on visas, transportation, and other practical matters, as well as the provision of emergency assistance in the event of illness or other difficulties.

The JTB has a network of offices and representative offices located around the world, including in North America, Europe, Asia, and Oceania. These offices provide a range of services to travelers, including information on travel and tourism in Japan, assistance with travel planning and booking, and the provision of information on local events and attractions.

The JTB also plays an important role in the development of the Japanese tourism industry. This includes the promotion of new tourist destinations and attractions, the development of new travel products and services, and the promotion of sustainable tourism practices.

In recent years, the JTB has focused on promoting the lesser-known regions of Japan, such as Tohoku and Kyushu, in an effort to distribute the economic benefits of tourism more widely across the country. The JTB has also been actively promoting the Olympic and Paralympic Games, which will be held in Tokyo in 2020, as a major tourist event.

The JTB has a strong commitment to sustainability and is working to promote responsible and sustainable tourism practices in Japan. This includes initiatives to reduce the environmental impact of tourism, to support local communities, and to promote cultural exchange between visitors and local people.

Overall, the Japan Tourism Board plays a vital role in promoting travel and tourism to Japan and in supporting travelers once they arrive in the country. With its wide range of services and its commitment to sustainability, the JTB is an essential resource for anyone planning a trip to Japan.